This picture is taken in the center of Copenhagen in Denmark.
Along with many others I’m starting to feel careless towards traditional advertising. It does not grab attention the way it’s intended to. Never before has creativity been more important for advertisers wanting to grab peoples attention. How many people feels stimulated when watching a regular tv-ad ? Not many.
What do you think happened as the ice block started to melt? There was most likely people waiting to be able to take the bottles. Along with the possibility of getting a free bottle of Jaegermeister it also gives the person a good story to share with his friends. This project is likely to have been cheap and the percentage of people feeling stimulated by this ad is probably much higher than for mainstream ads.
I wish more ads would be like this. It inspires!
